Dan Ashworth is the former PE teacher who created the ‘England DNA’ and laid the foundations for Brighton and Newcastle to crack Europe… he’s perfect to become Man United’s sporting director

Here is a 2000-word summary of the content in 6 paragraphs, humanizing Dan Ashworth’s story and highlighting his potential as Manchester United’s inaugural sporting director:

Dan Ashworth is a name that has been making waves in the football world, and for good reason. As a former PE teacher turned football executive, Ashworth has proven himself to be a visionary leader with a track record of success. From helping West Brom reach the Premier League to devising the “England DNA” model that has contributed to the national team’s recent successes, Ashworth’s collaborative approach and deep thinking have made him a sought-after figure in the football industry. His affable nature and willingness to listen have earned him the respect of his peers, and it’s easy to see why Manchester United are keen to appoint him as their inaugural sporting director.

Ashworth’s journey to becoming a top football executive is a fascinating one. As a young player, he harbored dreams of making it as a professional footballer, but after being released by Norwich City’s academy at 17, he had to reassess his goals. He spent time playing non-league football, combining it with working as a PE teacher, before eventually earning his UEFA Pro Licence. It was during this time that Ashworth began to develop his knowledge of the game, not just as a player, but as a coach and administrator. His experience working with young players, driving the minibus, and washing kits may seem humble, but it laid the foundations for his future success. As Peterborough United’s academy director, Ashworth made an impression on the higher-ups, with then-manager Barry Fry praising his stimulating sessions and problem-solving approach.

Ashworth’s big break came when he joined West Brom as academy director, where he worked closely with manager Tony Mowbray to help the team reach the Premier League. His role as sporting and technical director saw him oversee four departments, and his focus on recruitment and analysis earned him a reputation as a shrewd and forward-thinking executive. The “Shire,” his video room at West Brom, was legendary for its forensic analysis of potential players, and insiders speak of his ability to spot talent and develop players. It was no surprise that the FA came knocking, and Ashworth was instrumental in delivering the “England DNA” model, which has had a lasting impact on the national team’s fortunes. His work with Gareth Southgate and the FA’s coaching staff helped England reach the World Cup semi-finals in 2018 and the Euro 2020 final.

Ashworth’s subsequent roles at Brighton and Newcastle have seen him focus on longer-term planning, working to deliver European football and top-four finishes, respectively. His ability to connect with the boardroom and the pitch has been a hallmark of his success, and his emphasis on collaboration and problem-solving has earned him the respect of his peers. At Newcastle, he has worked closely with manager Eddie Howe to deliver a vision for the club, and his influence has been palpable. With Manchester United looking to turnaround their fortunes, Ashworth’s appointment as sporting director would be a coup, bringing a level of expertise and vision that the club desperately needs. His close friendship with Sir Dave Brailsford, a key figure in INEOS, only adds to the sense that this is a match made in heaven.

Manchester United’s decline in recent years has been well-documented, and the club needs a visionary leader to guide them back to the top. Ashworth’s track record speaks for itself, and his ability to work with key figures like Erik ten Hag, Nick Cox, and incoming CEO Omar Berrada would be a major asset. His familiarity with Brailsford and INEOS would also provide a level of continuity, allowing him to hit the ground running. With Ashworth at the helm, Manchester United could finally start to build towards a brighter future, one that sees the club competing at the highest level once again. The prospect of Ashworth returning to Old Trafford, this time as sporting director, is an exciting one, and it’s hard to imagine him turning down the opportunity to join one of the world’s biggest clubs.

In conclusion, Dan Ashworth is the perfect candidate to become Manchester United’s inaugural sporting director. His collaborative approach, deep thinking, and vision for the game make him an ideal fit for the role. With his track record of success and his ability to work with key figures, Ashworth would be a major asset to the club. His familiarity with INEOS and Brailsford would provide a level of continuity, and his appointment would be a statement of intent from the club. As Manchester United look to turnaround their fortunes, Ashworth is the man to guide them back to the top. With his expertise, vision, and collaborative approach, he would be a key figure in restoring the club to its former glory, and it’s hard to imagine him turning down the opportunity to join one of the world’s biggest clubs.