Norwich Civic Week took place from October 23-29 in 1938 and involved hundreds of people. The week was a bold venture aimed at promoting the city and attracting visitors. To encourage attendance, half-price rail tickets were available to Norwich from across Norfolk and East Anglia. Offices in Red Lion Street distributed free tickets for hundreds of events, displays, and exhibitions.
During Civic Week, dozens of factories and offices, both large and small, opened their doors for public inspection. From well-known companies like Colman’s and Boulton & Paul to institutions like the Blind Institution and Telephone Exchange, visitors had the opportunity to explore the inner workings of various businesses. The week kicked off with the opening ceremony, during which Lord Mayor Charles Watling urged attendees to actively support and appreciate their city.
Some of the highlights of the week included an exhibition of Flying Scotsman trains at Thorpe, a Grand Display of Fire Fighting Equipment by the Norwich Fire and Auxiliary Fire Fighting Service, and a Civic Air Day at the municipal airport. The latter featured displays by members of the Norfolk Aero Club, showcasing glider towing, aerobatics, aerial combat, sharpshooting, and surprise items. Additionally, there was a torchlight procession involving numerous voluntary organizations, marking the first of its kind in the city.
Throughout the week, there were also numerous games, treasure hunts, and events catering to people of all ages. The slogan of Civic Week, “SHOP LOCALLY – BUY NORWICH GOODS,” emphasized the importance of supporting local businesses. The program included various advertisements featuring local products and services.
On October 29, 1938, the highlight of Civic Week took place when King George and Queen Elizabeth visited Norwich. The royal couple attended the opening ceremony at City Hall, where they were greeted by two bronze heraldic lions created by Alfred Hardiman. These lions cost £600 each and were positioned to welcome the king and queen. The day saw thousands of people gathering to witness the royal visit and engage in the festivities planned for the occasion.
In conclusion, Norwich Civic Week in 1938 was a grand affair aimed at promoting the city and encouraging local support. The week included a wide range of events and activities, from factory tours to aerial displays, torchlight processions, and treasure hunts. It successfully brought together businesses, organizations, and the local community in a celebration of Norwich. The visit of King George and Queen Elizabeth on October 29 added royal pomp and pageantry to the already vibrant atmosphere, making it a memorable event for all who attended.
