Gerald Giles, a family-owned electronics shop based in Norwich, has been providing customers with the latest household technology for the past 75 years. Despite the many changes in technology over the years, one thing has remained constant for the shop – their commitment to customer service. Paul Giles, the current CEO and son of founder Gerald Giles, believes that customer service is the most important aspect of their business. He grew up surrounded by the latest tech releases and has fond memories of his father inviting customers to their home to demonstrate the dishwasher, which was a marvel in the 1960s.
When Gerald Giles was established in 1943, they specialized in selling and installing fluorescent lights, which were considered cutting-edge technology at the time. The shop was originally located on Rose Lane for nearly 50 years before moving to its current location on Ber Street in 2007. In 2011, the company merged with Snellings, a retailer based in Blofield, which was owned by a long-time friend of Gerald Giles Snr. Despite the rise of internet shopping, Gerald Giles has managed to stay competitive by launching their first website in the 1990s and continuously keeping up with the latest industry trends. Online sales now account for about 40% of their total sales, and they aim to stay ahead of the curve.
Paul Giles is excited about the future of the industry and the advancements that will come with it. He believes that technology will continue to get smarter and that homes will be equipped with even more advanced tech in the future. As an industry that is constantly changing, Gerald Giles aims to adapt and provide customers with the best products and customer service possible. With their long-standing commitment to customer satisfaction and their ability to stay ahead of technological advancements, Gerald Giles is poised to continue serving customers for many more years to come.
