Whitbread, a hospitality company, has announced plans for a new development in Norwich city center that will include purpose-built student accommodation (PBSA) if approved. The development will consist of two large blocks housing a total of 491 PBSA rooms. The site, located opposite the city’s train station, was previously occupied by the Great Eastern Hotel until its demolition in 1963, and The Hotel Nelson was built in its place in 1971. The current hotel will be demolished to make way for new homes and potentially the PBSA scheme, with architectural practice Sheppard Robson designing the proposed student accommodation.
After nearly two years of design and planning work, Whitbread has unveiled new illustrations for the PBSA scheme at a City Hall briefing. The development is expected to provide homes for approximately 600 people, contributing to the much-needed student accommodation in Norwich. Whitbread plans to submit a formal planning application in the coming weeks, with City Hall set to consider the application in early 2025. The proposed scheme aims to address the growing demand for high-quality and purpose-built student accommodation in the city, providing a modern and comfortable living space for students.
The new PBSA scheme by Whitbread in Norwich city center is part of the company’s efforts to expand its portfolio and cater to the needs of students in the area. With the increasing demand for student accommodation, especially in popular university cities like Norwich, developments like this one play a crucial role in providing suitable housing options for students. The project also marks a significant investment in the city’s infrastructure, contributing to its growth and development in the long term.
Overall, Whitbread’s plans for a new PBSA scheme in Norwich signal a positive development for both the company and the city. By providing purpose-built student accommodation that meets the needs of modern students, Whitbread is contributing to the improvement of housing options in Norwich. The proposed development, with its contemporary design and amenities, will not only accommodate a significant number of students but also contribute to the overall urban landscape of the city. With plans to submit a formal application and seek approval from City Hall, Whitbread is taking proactive steps to bring this project to fruition for the benefit of students and the community.
