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In the heart of Norfolk, a unique partnership has emerged between the Norwich City Community Sports Foundation and Duration Brewing, a renowned brewery in West Norfolk. This collaboration has given birth to “On The Ball,” a charity lager that is set to make a significant impact in the community. The story behind this special beer is one of friendship, shared passion, and a desire to make a positive difference in people’s lives. The idea for “On The Ball” was conceived by Jade Nicholson from the Norwich City Community Sports Foundation and Miranda Hudson from Duration Brewing, who met while playing for the West Norfolk Women’s Team. Their chance encounter sparked a beautiful friendship and a shared vision to create a charity beer that would support the foundation’s incredible work.
The Norwich City Community Sports Foundation is a charity that harnesses the power of sport to create positive change in the community. With its state-of-the-art facility, The Nest, the foundation delivers life-changing programs that promote inclusion, education, and opportunity. The foundation’s work supports young people and families across Norfolk, including those living with disabilities, helping them to thrive both on and off the pitch. The “On The Ball” charity lager is a light, crisp, and refreshing beer that is also gluten-free, making it accessible to a wide range of people. For every pint or can sold, 50p will be donated to the foundation, supporting projects at The Nest and helping to enrich the lives of those in need. As Miranda Hudson from Duration Brewing so eloquently puts it, “Playing sport got me through lockdown, and it’s how I met Jade. After the success of Oktoberfest, we got chatting and decided to take it a step further – with a charity beer. For drinkers, it’s easy – just by drinking it, you are doing your bit, as Duration will donate 50p from every pint or can sold to the charity. We all win with this beer.”
The “On The Ball” charity lager is more than just a beer; it’s a symbol of community spirit and a celebration of the power of sport to bring people together. The beer’s artwork, designed by Shaun Lynch, features a single fan in a crowd watching a game at Carrow Road, highlighting the sense of occasion and community that can be found in sports. The beer’s launch is set to coincide with the new football season, and it will be available in various pubs and bars across Norwich, including The Last Pub Standing on King Street and The Murderers on Timber Hill. As Jade Nicholson from the Norwich City Community Sports Foundation says, “It’s been such a fun project to work on, with so many elements bringing what it’s about to life. Dan’s animation shows how the projects at the Nest can enrich people’s lives, and the work of the Foundation, and Shaun’s artwork on the can focuses on a fan’s match-day experience at Carrow Road. It’s been great to link the work of Norwich City Community Sports Foundation with Duration Brewing and support a fantastic local business.”
The “On The Ball” charity lager is not only a great-tasting beer, but it’s also a way to support a fantastic local business and a worthy cause. Duration Brewing is a modern farmhouse brewery that has gained a reputation for producing high-quality beers that are both fresh and innovative. The brewery’s commitment to using local ingredients and supporting the community is evident in its beers, which are designed to be enjoyed by people from all walks of life. As Dan Smith, the videographer who created the promo video for the beer, says, “It was eye-opening to film the charity projects that this beer will support. It was pure coincidence that I had also been asked by Norwich City to make a match-day animation – showing all the goings-on of everyday people in and around Norwich is what I love doing in my work. It feels right when many strands come together like this in a local beer for local people.”
The launch of the “On The Ball” charity lager is set to make a significant impact in the community, and it’s a testament to the power of collaboration and friendship. The beer will be available in cans and on draft at various locations across Norwich, and it can also be purchased directly from the Duration Brewing online shop. As the football season gets underway, fans will be able to enjoy a refreshing pint of “On The Ball” while supporting a great cause. The beer’s gluten-free status makes it accessible to a wide range of people, and its light, crisp taste is sure to be a hit with fans of all ages. Whether you’re a die-hard football fan or just looking for a great-tasting beer, “On The Ball” is the perfect choice.
In conclusion, the “On The Ball” charity lager is a unique and exciting initiative that brings together the worlds of sport, community, and craft beer. The partnership between the Norwich City Community Sports Foundation and Duration Brewing is a shining example of how collaboration and friendship can lead to something truly special. As the beer launches on August 1st, fans will be able to enjoy a refreshing pint of “On The Ball” while supporting a great cause. With its light, crisp taste and gluten-free status, this beer is sure to be a hit with fans of all ages. So why not get behind this fantastic initiative and support a local business and a worthy cause? Grab a pint of “On The Ball” and cheer on your team while making a difference in your community.
