The Family Fish Bar in Silver Road is offering customers the option to have their battered food dyed pink in support of Breast Cancer UK. Co-owned by Shelley Plant, a two-time breast cancer survivor, the initiative aims to raise money and awareness for the charity. Plant’s granddaughter, Evie, came up with the idea of dying the batter pink and managed to source vegan colorings for the food. The initiative has sparked discussion and conversation about breast cancer, with some customers loving the idea and others not as keen.
The Family Fish Bar’s promotion runs until the end of October, giving customers the chance to order pink battered sausages, fish, or any other battered food item. The initiative is a personal one for Plant, who has gone through breast cancer twice and underwent a double mastectomy four years ago. Plant sees the promotion as a way to not only raise money for Breast Cancer UK but also to get people talking about breast cancer and raise awareness. The pink batter is a unique twist that helps draw attention to the cause.
The reaction to the promotion has been divisive, with some customers loving the idea of pink battered food and others not being as keen. However, the main goal of raising awareness about breast cancer has been achieved, with many people talking about the initiative and the cause it supports. While some may see the pink batter as a novelty, it serves as a reminder of the impact breast cancer has on individuals and the importance of supporting organizations like Breast Cancer UK.
For Plant, the initiative holds personal significance. As a two-time breast cancer survivor, she understands the importance of raising awareness and funds for research and support for those affected by the disease. The pink batter not only serves as a visual representation of this cause, but it also shows resilience and strength in the face of adversity. Plant hopes that the initiative at the Family Fish Bar will not only raise money for Breast Cancer UK but also inspire others to support and engage in dialogue about breast cancer, ultimately leading to more research and better care for those affected.
