Earlier this year, the Wilko brand fell into administration but was subsequently bought by CDS Superstores International in a £5m deal. CDS Superstores, which also owns The Range, announced plans to sell former Wilko products in its 200 stores nationwide before Christmas. Additionally, five standalone Wilko stores will be relaunched in the South, South-East, and North of England. These stores will offer a range of Wilko-brand products alongside other well-known brands. The closure of Wilko stores in Norwich, Thetford, King’s Lynn, Dereham, and Great Yarmouth occurred on or before October 8th.
According to CEO of CDS Superstores, Alex Simpkin, Wilko was a successful business for the majority of its 93 years. The brand was known for providing customers with the products they needed for home and garden improvements. Simpkin highlighted that it was Wilko’s advanced own-brand capabilities that prompted the investment in the brand. As a result, the decision was made to reintroduce Wilko to the high streets and communities that it previously served.
The reintroduction of Wilko comes at a time when many traditional retailers are facing challenging times due to changing consumer behavior and the growth of e-commerce. However, CDS Superstores sees potential in the Wilko brand and plans to relaunch it both online and in physical stores. The announcement of five standalone stores indicates the company’s commitment to returning the brand to the high street.
By offering Wilko-brand products alongside other well-known brands, CDS Superstores aims to attract a wide range of customers. With 200 stores nationwide and a strong online presence, the company has the infrastructure to support the relaunch of Wilko. The reintroduction of the brand will not only provide customers with a beloved retailer but also potentially create jobs in the locations where the standalone stores will be opened.
In conclusion, the Wilko brand, which fell into administration earlier this year, has been bought by CDS Superstores International. The company plans to reintroduce Wilko products in its 200 stores nationwide before Christmas, as well as open five standalone stores in the South, South-East, and North of England. The relaunch of Wilko demonstrates CDS Superstores’ belief in the brand and its desire to provide customers with a wide range of products. The reintroduction of Wilko not only brings back a beloved retailer but also potentially creates job opportunities in the locations where the standalone stores will be opened.
