Linzers Bakery, in the Sweet Briar Industrial Estate, has been run by couple Susan and Andrew Bell since 1984.
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The pair originally started trading in London Street with three floors housing a bakery and patisserie, café and a huge kitchen.
They have now handed over the wholesale bakery business to Matt Harris, who owns Routledges Bakeries which has seven locations across the UK.
Andrew Bell said: “We are proud to have been baking for Norfolk for nearly 40 years after growing the business organically.
“Linzers has always been a family business and we would sincerely like to thank our wonderful team for their tireless service, in some cases spanning generations of the same family.
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“We would also of course like to thank the people of Norfolk, our loyal customers, who have enabled our longevity by supporting us through thick and thin.”
Linzer’s Bakery makes a selection of cakes, pastries and baked bread that it supplies to businesses across Norfolk.
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