Bellyboo’s sweet treat shop at 8-10 Lower Goat Lane has been ranked as one of the top two sweet treat shops in the UK by holidaycottages.co.uk. The website refers to Bellyboo’s as “one of the nation’s best-kept secrets” and praises the shop’s “superb collection of American candy” including jolly ranchers and Mike and Ike. In addition to the American candy, the judges also highlighted the Kinder Pancake Stack and Muffin Madness, an ice cream shake topped with a muffin, as indulgent options offered by the shop.
The judges also took into account the impressive 4.6-star rating and 455 Google reviews that Bellyboo’s has received, suggesting that the high level of positive reviews speaks to the quality of the shop. In addition, Bellyboo’s went viral on TikTok earlier in the year for its American style “freakshakes,” which likely contributed to its growing popularity and positive reputation. The shop’s success and popularity have led to its relocation multiple times, starting in Gorleston in 2013 and most recently moving to the Norwich Lanes just a few weeks ago.
Overall, this recognition has helped to establish Bellyboo’s as a top destination for sweet treats in the UK, and the shop’s combination of American candy, indulgent desserts, and viral sensation freakshakes has contributed to its success. While the judges have only just ranked Bellyboo’s as a top two sweet treat shop, the positive reviews and move to a new location suggest that the shop will continue to grow in its reputation and popularity as a top destination for sweet treats in the UK.
