Toy brand Engino is seeking permission to set up a store, exhibition space, and cafe in the former Pure Electric store at the Castle Meadow entrance to Castle Quarter in Norwich. The brand is known for its STEM (science, technology, engineering, and mathematics) related products and plans to divide the unit into a shop, play area, “museum-style exhibit,” and classrooms. The aim of the project is to create an exciting and educational concept that engages people of all ages and abilities in the world of STEM. A cafe with indoor and outdoor seating would also be included to provide food and refreshments.
Engino’s plan is to draw family end users to the store and exhibition areas while also serving the wider community with food and drinks. The brand aims to offer children and parents a fun and educational alternative to traditional construction toys. The Castle Quarter unit has been vacant since the closure of Pure Electric in September 2022. Engino hopes for a decision on their application to be made by December 26th.
The proposal aligns with Engino’s ambition to develop an entertainment, leisure, and edutainment concept. By providing a space where families can explore and engage with STEM-related products, the brand hopes to inspire and educate visitors. The shop will offer a range of products designed to foster an interest and understanding of science, technology, engineering, and mathematics. The play area and classrooms will provide hands-on experiences and workshops that encourage learning and experimentation.
In addition to the retail and exhibition spaces, the inclusion of a cafe in the proposed plan aims to enhance the overall visitor experience. By offering food and refreshments, the cafe will provide a space for visitors to relax and socialize. The indoor and outdoor seating facilities will cater to different preferences and weather conditions, allowing guests to enjoy their meals in a comfortable and inviting environment. This addition also benefits the wider community, as it will provide a new dining option in the Castle Quarter area.
Overall, Engino’s proposed store, exhibition space, and cafe in the former Pure Electric store at Castle Quarter aims to create a unique and engaging destination for families and individuals interested in STEM. With a focus on education, entertainment, and creativity, the brand seeks to inspire a passion for science, technology, engineering, and mathematics while also providing a space for visitors to relax and enjoy refreshments. The application is currently awaiting a decision from Norwich City Council, which is expected to be made by December 26th.
