Hank’s Dirty Vegan, a popular vegan restaurant, is expanding its presence in Norwich by opening a new location in the Castle Quarter shopping and leisure centre. The new restaurant will be taking over the former Cocina restaurant on the fourth floor, near the entrance for the Vue cinema. The restaurant is set to open next week and will have space for 80 diners. Geoffrey Bligh, the boss of Hank’s Dirty Vegan, expressed excitement about the new opening and plans to have a soft launch with invited customers through their app before opening to the public. The new location will also allow the business to continue its expansion, as it already has branches in Ipswich, Cambridge, Colchester, and Felixstowe.
In addition to the expansion, Hank’s Dirty Vegan has also applied for an alcohol license for the new location. This will enable them to serve a range of beers and cocktails from the bar, which is not possible at their current location in Castle Social. The central bar in Castle Social is the only place allowed to serve drinks, limiting the options for other outlets within the food court. Having an alcohol license will provide a unique selling point for the new restaurant and attract customers looking for vegan dining options with alcohol.
The Castle Quarter shopping and leisure centre is a prime location for Hank’s Dirty Vegan to expand its business. The shopping centre is a popular destination for shoppers and cinema-goers, making it a convenient and accessible location for customers. The new restaurant’s close proximity to the Farmers Avenue entrance for the Vue cinema will likely attract moviegoers looking for a vegan dining option before or after their film. This strategic positioning will contribute to the success of Hank’s Dirty Vegan in the Castle Quarter.
Overall, the opening of a new Hank’s Dirty Vegan restaurant in the Castle Quarter shopping and leisure centre is an exciting development for both the business and vegan dining in Norwich. The expansion will provide more dining options for vegan and plant-based customers in the area, while also allowing Hank’s Dirty Vegan to continue its growth. With the added benefit of an alcohol license, the new restaurant has the potential to attract a wider range of customers and establish itself as a popular vegan dining destination in Norwich.
